Hicham Souilmi
Senior SEO, AI Search & Digital Strategy Consultant | LLM-Powered Search & Visibility
Driving organic growth through AI-enhanced SEO, data, and UX strategy.
Driving organic growth through AI-enhanced SEO, data, and UX strategy.
AI-enhanced SEO services for organic growth
Win in the age of AI-based conversational search. I optimize for AI Overviews, ChatGPT, Bing Copilot, Perplexity and emerging answer engines by leveraging my cutting-edge research and test data.
Leverage my expertise to develop a holistic SEO strategy that aligns with your business goals. I'm not just a consultant; I'm your growth partner.
Get a complete view of all your marketing channels in one place. My omnichannel dashboard centralizes your SEO, Paid, Social, and Call Tracking data in real-time. Make smarter decisions and optimize your strategy to maximize your ROI.
I speak search engine and human. I fine-tune your site's backend to ensure flawless performance and crawlability, setting the stage for stellar rankings.
Build authority and boost visibility with my ethical, white-hat link building strategies. I'll help you forge connections that matter in your industry.
Know exactly how your campaign is performing with meaningful, real-time custom dashboards I tailor to your business.
Unlock sustainable growth and dominate search rankings with data-driven strategies I tailor to your business.
Unlock sustainable growth and dominate search rankings with data-driven strategies tailored to your business.
AI-driven results for SEO success
Implemented AI-powered search algorithms to improve organic traffic by 78% for an e-commerce platform.
Comprehensive technical SEO audit that identified 127 optimization opportunities for a SaaS company.
Developed an AI-enhanced content strategy that increased conversions by 42% for a financial services client.
AI-powered SEO expertise for digital growth
I'm a Senior SEO & Digital Strategy Consultant with over 15 years of international experience (Canada, France, MENA), helping companies boost organic growth through data-driven, AI-enhanced, and UX-centric strategies.
My expertise lies in Technical SEO, Advanced Web Analytics, and Content Strategy powered by AI and LLMs. I specialize in turning complex data into actionable insights that improve visibility, engagement, and conversions.
With a multicultural background (Canadian/Moroccan/French) and an MSc in Computing Science plus dual BAs in Communication & History, I bring both strategic vision and hands-on execution.
Speaker and Trainer for Marketing and Technology Professionals | Featured at Les Affaires, McGill University
AI Search Optimization: Driving organic growth through AI-enhanced SEO
Sharing AI SEO insights at industry events
Regular speaker at Les Affaires conferences and business events, sharing insights on digital transformation and AI-powered marketing strategies.
Guest lecturer at HEC Montréal and other universities, teaching digital marketing strategies and AI applications in business to MBA students and executives.
Client success stories in AI-powered SEO
CEO of Tech Adaptika and Voila Learning Consultant at Stanford University
"The first time I was introduced to Mr. Hicham Souilmi, I was touched by his kindness and diplomatic approach to every business challenge. Not long after, he worked on different projects for my company, and I discovered a very hard worker whose only obsession was client satisfaction. At first, one might think his dedication was just about getting more projects. But I quickly understood that Mr. Hicham was less interested in additional work than in leaving every job, every company, every project with the best version of himself."
1st Degree Connection - Strategic Communications Officer, MMIWG Team
"Hicham is an absolute pleasure to work with! In addition to having a helpful and friendly demeanour, his passion for marketing shines through, as he is always happy to share his vast knowledge of cutting-edge social media and communications platforms and strategies. For the past year, he has done an excellent job managing our website, www.astral.com/hgf, and we hope to continue working with him well into the future!"
AI Search & LLM SEO FAQs
AI Search (like Google's AI Overviews) is transforming SEO by prioritizing:
To adapt, focus on creating comprehensive, expert content that addresses user intent rather than just optimizing for keywords.
Key strategies for LLM optimization include:
The goal is to create content that LLMs can easily process and confidently cite in their responses.
AI Search is augmenting rather than replacing traditional results. Our research shows:
The best strategy is to optimize for both - creating content that works well in traditional results while being authoritative enough to be cited by AI systems.
Book a free consultation or SEO strategy session directly in my calendar.
Get AI-powered SEO insights in your calendar
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