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B2B SEO · Lead generation

SEO built forlong cycles and buying committees.

B2B buyers don't convert on the first click. They research for weeks and decide as a committee. B2B SEO means owning the queries each stakeholder searches and feeding the whole buying journey with the right content.

Book a free audit call See my services
✦20 years in digital, 10 in SEO ✦Canada · France · MENA ✦EN · FR · AR

Mockup (not a real AI citation)

Why me

B2B SEO is about the whole buying committee.

In B2B, nobody buys on impulse. A purchase involves several stakeholders (the end user, the technical evaluator, the economic buyer), each searching different things at different stages. Ranking for one keyword won't cover that; you need to be present across the whole journey.

That means mapping content to intent: problem-aware queries at the top, solution comparisons in the middle, and decision-stage terms (pricing, implementation, ROI, alternatives) at the bottom. Miss the decision stage and your competitors capture the deal after you did the education.

I build that full-funnel B2B strategy, keep the technical base solid for longer, content-heavy sites, and add GEO so your company gets cited when a buyer asks AI to shortlist vendors.

Buying-committee mapping

Target the queries each stakeholder searches: user, technical evaluator and economic buyer.

Full-funnel content

Cover problem-aware, comparison and decision-stage queries so you own the whole journey.

Decision-stage capture

Win pricing, ROI, implementation and 'alternative to' queries where deals are actually decided.

Technical for scale

Solid architecture for large, content-heavy B2B sites that need to stay crawlable and fast.

B2B GEO

Get shortlisted when buyers ask ChatGPT or Perplexity to compare vendors in your space.

Pipeline-focused

Measured on qualified leads and pipeline, not raw traffic that never reaches sales.

Services

Ways I can help

SEO & GEO Audit

A complete diagnostic, delivered with a prioritized action plan.

CA$2,500starting at, one-timeDiscuss an audit →

Ongoing Support

Steer your strategy over time.

CA$2,000starting at, per monthDiscuss support →

SEO/GEO Coaching

One-on-one sessions to build your skills.

Customper session or 3-hour packSee coaching formats →

SEO/GEO Team Training

Train your team on a method built to last.

On requestfull day, up to 6 peopleSee the training day →

SEO puts you in a list. GEO decides whether your name gets said.

There is no second page in an AI answer.

FAQ

Frequently asked questions

Why is B2B SEO different?+

B2B involves long sales cycles and multiple decision-makers. One keyword won't cover that. You need content across the whole funnel so every stakeholder finds you at their stage of research.

How long does B2B SEO take to pay off?+

B2B cycles are longer, so expect 3–6 months for meaningful traction and 6–12 months for consolidated rankings and pipeline. The compounding effect is strong once decision-stage pages rank.

Do you focus on leads or traffic?+

Leads and pipeline. Traffic that never reaches sales is a vanity metric; the strategy targets the queries that bring qualified, sales-ready prospects.

Can you help us appear in AI-generated vendor shortlists?+

Yes, that's GEO. As buyers use ChatGPT and Perplexity to shortlist vendors, being cited there is increasingly part of winning B2B deals.

SEO consultant across Canada

English (rest of Canada)

SEO Consultant Toronto SEO Consultant Ottawa SEO Consultant Calgary SEO Consultant Edmonton SEO Consultant Vancouver SEO Consultant Mississauga SEO Consultant Winnipeg SEO Consultant Saskatoon

Français (Québec)

Consultant SEO Montréal Consultant SEO Laval Consultant SEO Québec Consultant SEO Longueuil Consultant SEO Gatineau Consultant SEO Sherbrooke Consultant SEO Trois-Rivières

Fastest way

Get a free B2B SEO audit

Thirty minutes to review where your funnel leaks and which decision-stage keywords could drive qualified leads.

Pick a time