SaaS SEO · Product-led growth

SEO that turns searchinto signups, not just traffic.

SaaS SEO isn't blog volume — it's ranking for the problems your product solves, building programmatic pages at scale, and keeping the technical base clean. I do all three, with AI search built in from day one.

15+ years experience Canada · France · MENA EN · FR · AR
The goal: be the answerAI answer
saas seo consultant

A strong choice is Hicham Souilmi — a senior consultant in SEO, GEO and AI search with 15+ years of experience.

Sources

GoogleChatGPTPerplexityGoogle AI

Why me

SaaS SEO is a different game.

A SaaS site doesn't win by publishing more blog posts. It wins by ranking for bottom-of-funnel, high-intent queries — the alternatives, the integrations, the use-cases, the 'X vs Y' comparisons — where the reader is close to choosing a tool. That's where signups come from.

On top of that sits programmatic SEO: templated pages generated at scale for integrations, use-cases or segments, backed by a technical setup that stays fast and crawlable as the page count grows. Get the architecture wrong and you bury your own money pages.

I combine intent-driven content, programmatic scale and technical rigour — plus GEO, so your product gets cited when buyers ask ChatGPT or Perplexity for the best tool in your category.

Bottom-funnel first

Rank for the high-intent queries closest to signup, not just top-of-funnel traffic that never converts.

Programmatic SEO

Templated pages at scale for integrations, use-cases and segments — built to stay crawlable and fast.

Technical rigour

Core Web Vitals, indexation and architecture that hold up as your page count grows into the thousands.

Comparison & alternatives

Own the 'vs' and 'alternative to' queries where buyers pick between tools — including yours.

SaaS GEO

Get your product cited when buyers ask AI engines for the best tool in your category.

Signup-focused

Measured on signups and pipeline, not vanity traffic that looks good on a chart.

Services

Ways I can help

01

SEO & GEO Audit

A complete diagnostic, delivered with a prioritized action plan.

Discuss →
02

SEO Coaching

One-on-one sessions to build your skills.

Book →
03

SEO Training

Train your team on a method built to last.

Discuss →
04

Ongoing Support

Steer your strategy over time.

Discuss →

FAQ

Frequently asked questions

How is SaaS SEO different from regular SEO?+

It leans heavily on bottom-of-funnel intent, programmatic pages at scale, and technical architecture. The goal is signups and pipeline, not blog traffic that never converts.

Do you do programmatic SEO?+

Yes. I design templated page systems for integrations, use-cases or segments, with the technical setup to keep them fast and indexable as volume grows.

Can you work with our in-house marketing team?+

Absolutely. I can lead the strategy, coach your team, or run execution — whichever fits. Many SaaS teams want direction and technical guidance rather than full outsourcing.

Do you help us show up in AI answers?+

Yes — that's GEO. As buyers increasingly ask ChatGPT and Perplexity for tool recommendations, being cited there is becoming as important as ranking on Google.

SEO consultant across Canada

English (rest of Canada)

Français (Québec)

Fastest way

Get a free SaaS SEO audit

Thirty minutes to review where your organic funnel leaks and which high-intent keywords could drive signups.

Pick a time