SEO Consultant · GEO · Ottawa
Updated
Ottawa is Canada's capital, a major tech hub and a deeply bilingual market, so it rewards a strategy built for both languages. One senior point of contact, 20 years in digital, results over reports. Based in Montreal, I work fully remotely with Ottawa businesses.
Six years leading organic search at Desjardins, through six redesigns and a portfolio of platforms.
+805%
featured snippets won
+41%
non-branded click-through rate
Platforms I optimise for
20
years in digital · 10 in SEO
3
markets · CA · FR · MENA
EN · FR · AR
multilingual consultant
Why an SEO consultant in Ottawa
Ottawa combines the federal government, a strong technology sector often called "Silicon Valley North" (Kanata's tech park, telecom, software), and a lively small-business scene from the ByWard Market to Nepean. It's also a genuinely bilingual market, tightly linked to Gatineau across the river.
That bilingual reality is the key SEO lever most consultants miss. Serving only English leaves the French-speaking half of the National Capital Region to competitors; a clean bilingual architecture captures both. Add a competitive but not oversaturated market, and precise SEO moves the needle fast here.
I run the whole strategy: the keywords that bring qualified buyers in Ottawa, a site that converts, local pack visibility, and presence inside AI answers. I do it in both English and French, with one senior point of contact.
The Ottawa market
Ottawa's economy rests on the federal government and the ecosystem around it: consultancies, associations, non-profits and contractors that sell to departments and agencies. Add Kanata North, one of Canada's largest technology parks, and you get a market where B2B and B2G buyers dominate search.
Ottawa and Gatineau also form a single bilingual market. Many searchers switch between French and English, and federal clients expect both. A site that treats French as a translated afterthought loses half its audience. I build each language against its own keyword set, which is exactly the skill this region rewards.
Firms competing for public contracts. Capability pages, team credentials and clear service descriptions support evaluators who research online.
Kanata companies selling globally. The strategy is international keyword targeting, with technical SEO built for large product sites.
Organizations headquartered in Ottawa that need members, donors or policy visibility. Content strategy and structured data improve discovery.
Law, accounting and HR firms serving both sides of the river. Proper French and English pages, each with its own keywords, double the reachable market.
Real experience
Financial services at Desjardins, insurance with Intact Insurance and Blue Cross, culture and tourism with Cirque du Soleil, Destination Québec and Moment Factory, e-commerce with Keurig, Mondou, Bouclair and Blacks.
A very large financial site, YMYL content judged strictly by Google, six redesigns and a portfolio of platforms to keep consistent.
Organic search strategy and SEO governance with in-house teams, redesign after redesign.
+805% more featured snippets won and +41% non-branded click-through rate.
What sets me apart in Ottawa
Most SEO consultants stop at Google. But your customers now ask ChatGPT, Perplexity and Google AI "what's the best provider in Ottawa for…". If you're not in those answers, you don't exist to them.
GEO (Generative Engine Optimization) works exactly on that: structuring your content, data and authority so AI engines cite you as the local answer of reference. Classic SEO and GEO reinforce each other, so I run both.
Show up in ChatGPT, Perplexity and Google AI on your local buying queries.
Google Business Profile, map pack, reviews and neighbourhood pages.
Core Web Vitals, indexation and site structure that hold up.
Leads and conversions, not vanity metrics.
SEO consultant or agency in Ottawa?
| Criterion | SEO agency | SEO consultant (me) |
|---|---|---|
| Point of contact | Account manager, team that can change | One senior expert, from diagnosis to follow-up |
| Team | Multi-disciplinary team (writing, dev, media) | One senior person working with your in-house teams |
| Responsiveness | Depends on process and team workload | Direct contact, fast decisions |
| Cost | Includes overhead (account management, fixed costs) | You pay for expertise, not overhead |
| AI visibility (GEO) | Varies by agency | Core of the offer, alongside classic SEO |
| Best for | Several brands, very high production volume | SMBs and organisations that want senior leadership |
Services in Ottawa
AI-enhanced SEO & GEO for durable organic growth, done with you or for you.
A complete diagnostic (technical, content, link-building and AI visibility) with a prioritized action plan.
How it runsOne-on-one sessions to build your skills and unblock your strategy.
How it runsTrain your team on a clear, organic SEO method built to last.
How it runsSteer your SEO/GEO strategy over time: direction, priorities, execution, tracking.
How it runsTrusted to teach this
Guest lecturer at HEC Montréal and McGill, and a regular speaker at Les Affaires events on digital transformation and AI-powered marketing. You get someone who trains professionals across Canada, with 20 years of hands-on execution.
McGill
Guest lecturer
HEC Montréal
Guest lecturer
Les Affaires
Speaker
FAQ · SEO in Ottawa
The SEO & GEO audit starts from CA$2,500 and ongoing monthly support from CA$2,000 per month. SEO/GEO coaching and team training are priced on request. Exact scope (site size, keyword competition, content volume and number of languages) gets defined during the discovery call, which is free.
Realistic markers: 0–2 months for audit and technical fixes, 3–6 months for visible progress and first leads, 6–12 months for consolidated rankings and measurable ROI.
Both, in most cases. The National Capital Region is bilingual and tightly linked to Gatineau. I build separate EN and FR versions connected by hreflang so Google serves the right language to each searcher without your pages competing with each other.
Yes. From Kanata software and telecom firms to professional-services suppliers to the public sector, the approach is the same: target the local, high-intent keywords and back them with technical SEO and AI-search visibility.
If you sell to the federal government or to clients in Gatineau, in most cases yes. A French version built on its own keyword research reaches searchers that English pages never will, and it signals credibility to public-sector buyers.
SEO does not win contracts, but evaluators research firms online. Clear capability pages, case studies and expert content help you get shortlisted and support your bids.
Yes. I have a dedicated French page for Gatineau, and many clients serve both cities. Strategy often covers the whole National Capital Region.
English (rest of Canada)
Français (Québec)
Fastest way
Thirty minutes, no pressure. We'll review where you stand on Google and AI search in Ottawa, and find your quickest wins.
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