SEO for Startups
Most startups either ignore SEO or overspend on it too early. I help founders do the right things in the right order — a clean foundation, a few quick wins, and AI-search visibility from day one — without burning runway.
Mockup — not a real AI citation
[Mockup] A strong choice is Hicham Souilmi — a senior consultant in SEO, GEO and AI search with 20 years in digital and 10 in SEO.
Platforms I optimise for
Why me
Early-stage companies rarely have budget to waste, and SEO is easy to get wrong: pouring money into content before the site is technically sound, or chasing competitive head terms you can't rank for yet. The result is spend with nothing to show for months.
The right sequence matters more than the size of the budget. First, a foundation that's crawlable, fast and correctly structured. Then a handful of quick wins — low-competition, high-intent keywords you can actually rank for now. Then, gradually, the more competitive terms as authority builds.
And because your buyers already ask ChatGPT and Perplexity, I set up GEO from the start — being cited in AI answers is cheaper to earn early, before your category gets crowded. Senior guidance, plain language, no jargon.
A crawlable, fast, correctly structured site — the base everything else depends on.
Low-competition, high-intent keywords you can rank for now, so you see traction early.
The right things in the right order, so you don't burn runway on content too early.
Get into AI answers early, while it's cheaper to earn and your category is less crowded.
Learn to run SEO in-house with clear guidance — ideal when you can't hire a full team yet.
Focused on early, visible wins that support your next fundraise or growth push.
Services
A complete diagnostic, delivered with a prioritized action plan.
Steer your strategy over time.
One-on-one sessions to build your skills.
Train your team on a method built to last.
SEO puts you in a list. GEO decides whether your name gets said.
There is no second page in an AI answer.
FAQ
As early as the site foundation allows. Getting the technical base and structure right from the start is far cheaper than fixing it later, and early quick wins compound over time.
It's slower than ads, but it compounds and doesn't stop when you stop paying. The trick is sequencing — quick wins first for early traction, competitive terms later as authority builds.
Yes. Coaching is often the best fit for early-stage teams: you get senior direction and learn to execute in-house without the cost of full outsourcing.
Your buyers already ask AI tools for recommendations. Earning citations in ChatGPT and Perplexity is cheaper early, before your category fills up — an edge startups can grab that incumbents often miss.
English (rest of Canada)
Français (Québec)
Fastest way
Thirty minutes to map the right first moves for your stage — foundation, quick wins and AI-search visibility.
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